For immediate release : shape minds, build brands, and deliver results with game-changing public relations /
"It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive-and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how publi...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Macmillan,
2021.
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| Subjects: | |
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Table of Contents:
- The new power of moving people, shifting minds : public relations is more relevant than ever
- Play to your strengths : understand what you're good at and what you're not good at
- Be true to yourself : don't fight your core values and principles
- Talk isn't cheap--it's undervalued : communication is the front line of good PR
- Is everyone happy? How PR can help retain old customers and win new ones
- Getting out in front : capturing media attention
- The media can be a friend or foe : the press has a job to do--you may not like it
- Crisis demands strategic immediacy : problems don't go away on their own
- Give more to get more : charity is good PR work.