Making radio and podcasts : a practical guide to working in today's radio and audio industries /
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in...
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Focal Press Taylor & Francis Group,
[2022]
|
| Edition: | Fourth edition. |
| Subjects: | |
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| LEADER | 02012cam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 211108s2022 enka b 001 0 eng | ||
| 020 | |a 9781032020709 |q (hbk) | ||
| 020 | |a 9781032020723 |q (pbk) | ||
| 020 | |z 9781003181736 |q (ebk) | ||
| 041 | 0 | |a eng | |
| 050 | 0 | 0 | |a PN1991.75 |b .M26 2022 |
| 245 | 0 | 0 | |a Making radio and podcasts : |b a practical guide to working in today's radio and audio industries / |c edited by Steve Ahern, OAM. |
| 250 | |a Fourth edition. | ||
| 260 | |a London ; |a New York : |b Focal Press Taylor & Francis Group, |c [2022] | ||
| 300 | |a xviii, 319 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"-- |c Provided by publisher. | ||
| 650 | 0 | |a Radio |x Production and direction. | |
| 650 | 0 | |a Podcasting. | |
| 700 | 1 | |a Ahern, Steve, |d 1959- | |
| 952 | |0 0 |1 0 |2 LCC |4 0 |6 PN199175 M26 02022 |7 0 |9 10164 |a DORA |b DORA |d 2025-05-28 |l 0 |o PN1991.75 .M26 2022 |r 2025-05-28 16:47:03 |w 2025-05-28 |y BK | ||
| 999 | |c 10164 |d 10164 | ||